Product Owner: A man who knows what the customer wants

Product Owner is a person without whom chaos would reign over projects and there would be no ultimate vision of a product strategy.

A Product Owner is an expert without whom chaos would reign on projects and there would be no ultimate single vision of product strategy. IT Product Owner coordinates the actions of developers, communicates with the customer, identifies the main needs of the product and is responsible for the final version of the product.

Scrum Product Owner partly performs project manager’s and marketer’s tasks. He does not manage, but directs the team in order to come to the desired result together.

Product Owner tasks

The main task of the Product Owner is to represent the interests of the customer in the development team.

A key activity of the product owner is managing work or creating a priority list of requirements for future product development.


Professional Product Owner's main responsibilities include the following:

  • Definition of product vision.

Product Owner is responsible for communication with the customer. Mainly, he offers the customer the content of the product that would suit his business goals. Scrum Owner ensures that the agile team adheres to the vision of the customer. To this end, Product Owner draws up a roadmap - a short-term or long-term plan for the implementation, change and development of a project.

  • Product backlog management.

Product Owner Backlog is a list of tasks for a development team, which may vary depending on the needs of the project. Both the Product Owner and the developer can change the backlog. The main objective of agile Product Owner is to compile a list of tasks and determine their priority for implementation in accordance with the customer’s business tasks.

  • Prioritize product needs.

This responsibility includes highlighting the development of those product features that should include a minimum viable product. After that, professional scrum Product Owner decides which iteration duration can be changed.

  • Control at all stages of development.

Business Product Owner oversees the iteration process, plans the following, holds weekly developer stands, planning, a retrospective together with the SCRUM-master, analyzes the effectiveness, and sets deadlines for the next sprint, in which the Product Owner team will be ready to show a valuable realized part of the product.

  • Development of a product strategy together with the customer.

The professional Product Owner works with user feedback conducts market research, product strategies for similar products and examines their performance.

  • Effective communication with customers and developers.
  • Assessment of product progress.

Product Owner manager determines how fully a task is completed, and decides whether to proceed to the next sprint or to finalize.

Product Owner is a role on a Scrum team, while Product Manager is the job.


Work examples

Send Us a Message