Brief – a technical statement for an enquiry from one of the parties about more detailed, preliminary information about the deal.
The brief is a technical task or a customer questionnaire that is drawn up between two parties who is planning cooperation. Market research questionnaire is a more general and vague idea of the customer about a specific task. Whereas a technical requirements is an exact instruction. A brief reflected the main parameters of the future project.
The main purpose of the brief is to eliminate all misunderstandings between the two parties and to protect the customer from an unscrupulous executor and vice versa.
In addition to the fact that using questionnaires in research allows to identify the responsibilities of the parties before the start of the project, the quality of the work of the accounts, and consequently the c satisfaction, depends on a competently drawn up product survey questionnaire.
The brief should firstly answer the questions:
Briefs should not be used by everyone and not always. A questionnaire is a real opportunity for the customers to get what they really want, because even the most experienced contractor will not be able to guess the wishes of the customer.
The questionnaire tool is needed in the following situations:
Сustomer questionnaire is compiled before planning an advertising campaign and usually after the customer makes a prepayment for the work. The clearer the questionnaire, the brighter the creative can be.
In the case of online questionnaire, it is recommended to conduct a debriefing, where all aspects of the project will be clarified by voice, as well as understanding by each side of the terms used in the brief.
The main questions of business brief
It is worth to add necessary questions to the brief. The optimal number of brief points is about 10. However, if it comes to ordering a complex service, then there may be more points. In general, the following questions are best added to the brief:
The following is an example of a business questionnaire.